Domain Rating introduced by Ahrefs denotes the popularity of a website viewed by search engines. Since Google stopped updating their Page Rank, Ahrefs came out with their own ranking system which is like MOZ’s Domain and Page Authority.

Scored on a 1-100, website’s who boast a higher DR will find it’s easier to rank their content. A website just starting out will have a DR of 1, but after earning quality backlinks through well-written, informative content, it’s quick to get a boost in authority.

There are two types of website authority you should be concerned if you’re looking to get higher rankings:

Domain Rating (DR)

Domain rating denotes the popularity of the entire domain including root domain, subdomain and all folders. This incorporates all backlinks pointing to any URL on the domain and adds to the overall domain authority.

URL Rating (UR)

Unlike DR that looks at the entire domain, UR looks at the rating for a specific URL. You can see backlinks, organic keywords, traffic, PPC and other key metrics at the URL level.

How Authority Translates into More Dental Clients

Using data from both the DR and UR will give you valuable information with your dental website as well as competitors. One of the biggest ranking factors for both DR and UR are backlinks. Getting high quality backlinks will quickly increase your authority.

With authority you’ll gain more credibility and trust from search engines and searchers which will net you more traffic to your dental website.

Best Ways to Get Backlinks to Your Dental Website

When getting backlinks to your dental website, always remember to do so naturally. There are many things you can do to make sure your website doesn’t get penalized by Google including:

  • Guest post
  • Reach out to listicle writers
  • Press releases
  • Offer advice in expert roundups
  • Interviews on podcasts

And the best way to get natural backlinks is to create shareworthy content. Create informative, amazing dentist related articles full of information that people look for. The internet has become the #1 source of information for any industry including dentistry.

Thousands of people turn to Google every month looking for answers to their problems – 132,167 to be exact.

When using Ahrefs Keyword Explorer and searching the term “dental” you’ll see 132,167 questions that real people just like you and I search for each month with a ridiculous search volume.

While not all 100,000+ are relevant, you can use the filters to narrow the list down and pick out what works for your SEO campaign.

Create content around these questions and provide a comprehensive answer solving problems real people are searching for.

This is by far the best way to create shareworthy content that’s certain to help boost your website’s authority.

Key Takeaways

Both rating factors consider the quality of links and not quantity. Years ago, it was a race to see who could score the most links, but Google has released numerous updates and now regards quality and not quantity. In fact, low-quality backlinks are viewed as spam and can negatively impact your dental website’s rankings.

Every dental SEO campaign should make scoring high-quality links a top priority, and if it’s not, then it’s no wonder why your website’s not ranking higher. If you’re looking to build authority, it all starts with backlinks.


Dental SEO Related Articles


Ocala Web Design & SEO Main Office


Ocala Web Design & SEO Main Office