When it comes to dentist SEO, you’ve probably already come to realize there’s an almost endless stream of possibilities. So how do you determine what you should and should not focus on when trying to make the most of your time and resources?

SEO is not a one sized fit all approach. It must be customized to meet business goals, prioritized to get the greatest ROI and all details must be tracked and to assure you’re on pace to meet those goals.

When it comes to prioritizing SEO for any dentist, Schema Markup should always be considered a top priority.

What is Schema

 Schema is a way of letting search engines know what a website and content within a website is all about. It uses a universal language used be must search engines that minimizes confusion which corresponds with the essence of what SEO is all about.

SEO relates to optimizing one’s website, so search engines have a clear understanding of what the site is all about. To minimize discrepancies and to help fill in the gaps, Schema was created to create a crystal clear picture.

Schema markup also nets you rich snippets. Rich snippets are seen in Google search results providing you more valuable real estate displaying reviews, events, promotions, top stories and much more. Rich snippets, or rich results has seen to increase organic CTR by dentists by up to 3.7%.

With that being said, 78% of all dentist websites are either not using Schema or are not fully optimized to reap the full benefits of search engines.

Types of Schema Every Dentist Should Be Using Right Now

Schema can be particularly confusing, especially considering there are literally more than 100 different forms. Understanding the different types that every dentist should be using right now will help make your website more discoverable for search engines.

Below are the 5 types that every dental website should be using:

  • Organization. Displays key business information including logo, address, phone number, products, services, and a description right on the search results page
  • Local Business. Tells Google that you’re a local business and helps connect the dots between your website and local search rankings
  • Services. Markup specific services like teeth cleaning, emergency services, root canal and other services you offer along with the price
  • Site Navigation. Displays organic site links and helps Google understand your site’s navigation better. Has an impact on search rankings and may pass authority from one URL to another.
  • Ratings. Typically seen with e-commerce websites but can be added to display customer ratings on products and services you offer such as teeth cleaning. Ratings are displayed up to 5-stars and are displayed under your URL in search results. This has been known to significantly improve CTR for dentists

After you add the appropriate Schema code into your website, be sure to test it using Google’s free Schema tester tool. We recommend using JSON-LD which is the easiest to implement and it’s what we use across all our client’s websites.


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