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The idea of SEO is not a one-size-fits all approach. There are numerous factors that go into creating a unique, well-optimized dental SEO strategy intended to gain more visibility, higher search engine rankings than your competitors, and ultimately, more paying customers.

But to you start? When browsing the internet and searching for something relevant, I’m sure you’ve already noticed the wealth of irrelevant information or info that only confuses you or points you in the wrong direction.

This in-depth guide considers tried and tested strategies we’ve used to rank dental practices just like yours to the first page of Google using only ethical, white hat and the newest dental SEO marketing strategies for 2020 and the many reasons why it’s important to add into to any marketing plan.

Why Dental SEO is Important for any Practice

Why Dental SEO is Important for any Practice

With more and more people turning to the internet, local SEO has never been so important. Some interesting statistics regarding local SEO:

  • 46% of all internet searches have local intent
  • 72% of consumers who did a local search visited the location within five miles
  • 97% of people search online to learn more about a local company
  • 88% of local business searches from a mobile device such as a smartphone either call or visit the business within 24 hours
  • 78% of location-based mobile searches result in someone making an offline purchase
  • Web based search results will send 70% of consumers to a physical location
  • “Near me” or “close by” mobile searches grew by more than 900% over the past two years

The statistics don’t lie, and the numbers are only expected to climb in the coming years for internet based, mobile searches.

The bottom line is this, if your site is not optimized for search engines for people searching from mobile devices than you’re missing out on most of your customers. When it comes to SEO for dental practices, this couldn’t be any closer to the truth.

SEO for dentists improves your online rankings which nets you more customers through organic search results. Organic search results are what’s displayed when a searcher is looking for a solution. In this case, when someone turns to Google and searches by keyword “Emergency Dentist Near Me”, results are populated based on keyword ranking.

The highest ranked business who provide emergency dental services within a proximity from where the searcher is searching from will be displayed towards the top.

Keyword rankings are displayed according to popularity and relevance seen through the eyes of Google and other search engines. This means that if your practice is more popular and offers the most relevancy to what a searcher is looking for, your business will be rewarded with higher rankings.

As a dentist, you’re providing a service to people searching from or for dental services within a specific location. Someone searching from Albany, New York isn’t exactly concerned with finding an emergency dentist in Tampa, Florida?

Being at the top of local and organic search means everything for local businesses and here are some more statistics to prove it:

  • Page 1 results in 92% of all clicks, with clicks dropping off by 95% for Page 2
  • 33% of all search clicks click on the #1 position
  • 51% of all website traffic comes from search results
  • 70% of all clicks come from the top 5 positions

“If you have yet to realize the importance of being ranked highly in search engines, quit reading NOW!!!”

How Dental SEO Gets You More Paying Customers

How Dental SEO Gets You More Paying Customers

So how does this translate into getting more customers?

It’s simple, having a strong dental SEO campaign will yield higher search engine rankings and will prove to be your greatest Return on Investment.

If you’re to this point, then you understand the importance of putting a plan in place to turn rankings into clicks and clicks into paying customers.

The following are the highlights of how SEO relates to getting more paying customers into your dental practice:

  • Increases inbound traffic
  • Improves conversion rate
  • Brings in more higher converting, local traffic
  • Longer lasting results
  • Easy to quantify results
  • Plays a significant role with referral marketing
  • Improves the user experience
  • Gives you more local relevancy in search engines
  • Helps build brand awareness
  • Boosts reputation
  • Improves social media presence
  • Differentiates your website from competitors
  • Keeps your website updated with the latest Google algorithms

Understanding the Value of Dental Customers by LTV

Understanding the Value of Dental Customers by LTV

As a dentist or someone responsible for the marketing a dental office, it’s difficult to look at things for the long-term when the #1 thing should be focusing on is the 1st appointment. For dentists, this translates into the Lifetime Value, or LTV of a client which is the true delineator for any dental SEO marketing campaign.

In short, the lifetime value of any patient is the total amount of money a customer will spend throughout the years of being a dental customer.

For example, let’s say that your average patient stays with your dental office for five years and pays $1000 per year. This makes the LTV of that patient $5000 versus the cost of just the 1st appointment. That first-time appointment suddenly looks a lot more lucrative, doesn’t it?

Now, understanding this proves the value of attaining customers and focusing on that 1st appointment through a rigorous SEO campaign.

Advantages of Dental SEO vs PPC

Advantages of Dental SEO vs PPC

When looking at driving traffic, there are two many ways: organic and PPC (pay per click)

One of the biggest advantages of SEO over PPC is it’s sustainable. Unlike PPC that dries up after you stop paying for it, SEO is long-lasting and will always bring in search results as long as search engines like Google are in existent.

If you have good content that provides exactly what searchers are looking for, you can expect to be ranked higher in SERPS for years to come.

Other advantages include:

  • 94% of users focus on organic search results over PPC
  • According to 57% of B2b marketers, SEO is the #1 factor in generating the highest quality leads
  • Clicks from organic traffic is free
  • Best ROI from any marketing effort
  • Higher percentage of clicks comes from organic results compared to PPC

While it is true that PPC tends to be more laser targeted and will give you faster results than organic SEO, you’re paying for one-off clicks that may or may not turn in to phone calls, email inquiries or paying customers.

Follow These Dental SEO Strategies to Get More Paying Customers

The bottom line is this; SEO for dentists is intended to bring in higher quality leads that convert. By following these 15 dental SEO strategies, you can expect to bring in more paying customers who are searching for the very same dental services you provide.

Create Topical Relevance

Topical relevance is a computerized ranking factor search engines use to denote how relevant backlinks are. When looking for backlinks, make sure the content is relevant to the information you have onsite. Google and other search engines use this to rank backlinks and rank a website accordingly.

Years ago, a website was ranked according to how many backlinks it received. Since Google’s Panda update, quantity was superseded by quality and the idea of having topical relevant backlinks came into shape.

Topically relevant backlinks will have more of a ranking factor and information that is not will not just have a lower ranking factor, but often penalize your entire website.

Search engine algorithms see the links as improving the user experience by giving them related information that’s helpful. For information that is not topically relevant, search engines see these links as spammy and may have been paid for with the purpose of manipulating rankings.

We recommend using Ahrefs backlink checker which has the largest library of backlinks when compared to other SEO tools. They have a free backlink checker which does have some limitations or a paid plan which gives you no restrictions and lets you dominate your competitors.

The free backlink checker gives you data of information second only to Google. You’ll be able to:

  • Get domain and page level info for any URL
  • Historical and current backlink data
  • Insights including estimated traffic estimates
  • Follow and No Follow info
  • Anchor text
  • Filters to better segment data

Once you verify your backlinks, be sure to disavow any spammy backlinks.

You can do this from within Ahrefs by creating a disavow file and send the information directly to Google Webmaster Tools. Importing the data is simple and only takes a few clicks.

Once you disavow any needed backlinks, create a backlinks campaign to include reaching out to similar content webmasters and ask for a link back.

One strategy is to research other dental informational websites that have dead links and send them an email letting them know. If they’re interested in having the link replaced, send them the URL of your relevant content in hopes for a backlink.

While tedious, this can prove to give you a huge boost with your dental SEO and can become a win-win for both parties. Guest posting is another strategy which can have huge dividends and prove worthy for any backlinking campaign.

Update Outdated Content

Update Outdated Information

As time changes, so does the content on your site. You may be amazed how outdated your content is important it is to regularly update your content. Providing a content refresh on a regular cycle will make sure users are always getting the most up to date information.

Look at your older content, much of this may have been written years ago and may not be relevant today. Have any of the dental services you provide changed? Do you offer any new services that you didn’t provide when the article was written? Is your phone number, number of employees and other About US information on your About Page the same?

Odds are, you’ll find plenty of information that needs to be updated.

How We Keep Old Content Fresh

We use a content calendar that shows when articles were published for every client and set regular, automated reminders to remind us to update content. This assures that our client’s customers are getting precise information all the time which promotes a better user experience.

Research and Choose the Right Keywords

Ahrefs Rank Tracker

Using the right keywords according to how people search on the internet is one of the biggest ranking factors for any dentist. What good is writing a 3,000-word article that will never get found? By adding in relevant, highly searched and lower competition keywords, the same 3,000 article has a better chance of being ranked higher in search engines.

Understanding exactly what a searcher is searching for and using the same content in either phrase or exact match within the content of your text shows search engines how relevant the content is. Relevancy leads to higher rankings and if the content is comprehensive and matches the services you provide; this will generate you more leads.

Performing Good Keyword Research

Conducting good keyword research takes time, but when done right will significantly improve any content marketing effort.

Say for instance you’re a dental office in Tampa, Florida looking to generate more leads from people needing emergency dental work.

When we research the keyword “Emergency Dentist Tampa” using Ahrefs, we see valuable info like:

Emergency Dentist Tampa
  • Search Volume – 350
  • Keyword Difficulty – 5
  • Clicks – 264
  • CPC – $18.00

… and metrics for related keywords

Once you have this information, it’s time to better structure your content. Create a content marketing strategy starting with lower competition, higher search volume keywords and track your rankings over-time.

To track keyword rankings, we use Ahrefs Rank Tracker which provides the most accurate and up-to-date ranking information of any tool we’ve used. Rank Tracker provides:

  • Updated keyword rankings across mobile and desktop
  • Interactive graphs to make it easier to understand your progress
  • Validate SERP features like featured snipped, image pack, top stories, Site Links, Adwords, Videos and more
  • Numerous filters to better segment data
  • Compare keyword rankings with up to 5 competitors
  • Schedule automated email reports
Broken Link Checker

As time goes on, you’ll create new pages within your site and naturally end up moving things around. When this happens and you forget to update the links, broken links are created which will negatively impact your website.

This will ultimately end up causing a visitor to end their session by hitting the back button and clicking on the next site in search results. Fixing broken links are those maintenance tasks that no one wants to do, but someone needs to in order to keep your site relevant and reliable.

Using Plugins to Fix 404’s

If you’re using a WordPress website, there are numerous plugins and software we recommend checking out that are 100% free.

Prioritize Internal Linking

Internal linking is an important part of dental SEO and should be added into every campaign. Internal links link pages within a website to another page on the same website which keeps visitors on your site longer. Search engines see this as session rate and is another important ranking factor that’s easy to do.

This is a great opportunity to create one longer article and link to other pages like a pricing page, services page or other content relevant information which will help convert site visitors into paying customers.

This helps provide a roadmap that search engines can easily interpret, follow and find new pages on your site. They’ll see this as topical relevant information and you’ll find that one page will help boost other page’s authority.

Creating an Internal Linking Structure for an Improved Website UX

When it comes to a dental website, consider creating one great landing page (home page) and link out to internal pages for specific information. Instead of showing your pricing on your home page, create a Pricing Page and link to it from your home page and other internal pages.

This keeps the home page cleaner while providing all relevant information a searcher is looking for which will have a positive impact on rankings.

Increase the Number and Quality of Citations

When it comes to local SEO, creating high quality citations should be included in any dental SEO marketing plan. Citations are like backlinks as they provide a link back to your site denoting search engines how popular your business is.

What differentiates citations from backlinks is what’s included, citations include Name, Address and Phone Number.

The idea of creating citations is the same for backlinks – quality over quantity. When done right, citations provide a huge ranking factor in improving local search results.

Citations should always be complete and consistent across all directories and websites the information is placed. This includes making sure spelling and format are complete and consistent. Inconsistent citations where information may differ, search engines may become confused and not related them to your local business.

Say for instance the address on your website is listed as:

1234 Sesame ST

You’ll want to make sure the above is exactly how citations appear across all mediums. Even subtle variables like:

1234 Sesame Street

Can confuse search engines and not provide you the ranking factor that’s intended.

Make Sure Your NAP is Consistent

Creating citations is a tedious process and should always be done manually. Only place citations on reputable websites like Yelp, Yellow Pages.com, Facebook, Mapquest and more and look for dentist specific citations These will prove to have the largest ranking factor due to being the most relevant.

Aside from building out new citations, you’ll also want to check on existing citations and change information as needed. When looking at your existing citations, look for any NAP inconsistencies and delete any duplicate listings.

Analyze Competitors

If you aren’t already analyzing your competitors, then you’re already way behind. Researching to see what other dentists in your area are doing to attract most customers online will give you the chance to not only match their marketing efforts but exceed them.

Odds are, other dentists who provide similar services within the area are actively using SEO strategies to optimize their online presence. If so, one-upping the competition will not only help you generate more leads, but their leads.

Competition is healthy for any industry including dentistry as it:

  • Minimizes complacency
  • Encourages businesses to be more innovative
  • Forces your business to improve QA/QI

Odds are, you already know who your competitors are. If you’re unsure, search Google for:

  • Geo+dentist or dentist+geo = ie. Tampa dentist or dentist Tampa

Click on “More Places” in the local results which shows local dentists in Tampa which would be your competitors.

Things to Look for When Analyzing Competitors

After you identify your competitors you’ll want to analyze them for:

  • Keyword opportunities
  • On-page optimization
  • Content engagement
  • Backlinks
  • Site structure and navigation
  • PPC spend
  • Social media engagement

How to Analyze Your Competitors Using SemRush

There are numerous tools that help analyze your competitors with SEM Rush being our favorite. We use SEM Rush to analyze all our client’s competitors when creating our SEO dental marketing plan.

You can get valuable traffic information which helps us discover new business opportunities including:

  • Desktop vs mobile
  • Audience interests
  • Audience demographics
  • Market shares
  • Market trends
  • Top pages and traffic sources
  • Traffic engagement and behavior
  • Keyword analysis and rankings

Take advantage of this 7-day free trial and see how easy it is to analyze your competitors.

Create Shareworthy Content

So how does creating content that gets shared on Facebook, Instagram or any other platform help with dental SEO?

Google and other search engines use numerous factors to rank content including how popular they see content either through backlinks, page views and social shares. When content is shared naturally, search engines see this content as being popular and ranks it accordingly.

Aside from a boost in rankings, creating content that gets shared is another great form of free traffic.

Most business struggle with the marketing aspect of content marketing, the issues aren’t creating great content.

We’ve all had huge expectations as soon as we publish some of our best works assuming traffic will come flying in, only to realize it never does.

So, where did we go wrong?

Tips on How to Boost Social Engagement

Here are some simple tips to consider when creating a dental SEO marketing campaign to help boost social engagement.

  • Create engaging headlines to promote a sense of urgency, invoke curiosity and appeal to emotions
  • Engage on social media to grow a loyal following. Sounds trivial, I know, but most businesses don’t actively engage on social media the way they should. Invest time in growing a fan base organically or consider using paid traffic like Facebook ads.
  • Simply ask for it. At the end of your blog posts, ask readers to share your content. We’ve seen this generate up to 40% more social shares on our dental client’s websites with a simple request and perfectly placed share buttons.
  • Run contests and promotions. Contests and promotions are a great way to boost social engagement and doesn’t cost much to do. We regularly use Wishpond which proves to be one of the best ROI’s for our clients looking to generate more dental leads.
  • Create an email marketing campaign. Did you know email subscribers are 4% more likely to share content via social media? We didn’t either until we started tracking this for our clients. You can repurpose content into an e-book then offer the e-book as a lead magnet in exchange for their email address you can later market to.
  • Use infographics. Infographics and other visual aids are more likely to go viral on social media than blog posts. Create visually appealing and informative infographics about various dental services you offer and you’ll see how much more engaged your target market will be.

Use Videos to Increase Engagement

Use Videos to Increase Engagement

It’s a statistical fact that nearly 65% off all internet searchers turn to YouTube for questions. Even service-based businesses like dentists can solve problems and is another great platform to be paired up with searcher intent.

Creating videos and adding them to YouTube will not only increase the engagement of site visitors but will also net your additional traffic from the 2nd largest search engine. With keeping your site visitors more engaged, this also contributes to a decrease in bounce rate and increase your time on site.

This will all positively impact your organic rankings with Google seeing your site as being more popular and rank your site higher due to relevance.

According to an article from HubSpot:

“Video on landing pages is capable of increasing conversion rates by over 80%”.

An 80% boost in conversion rate is huge!

How to Improve Video SEO for Dentists

When adding video into any digital marketing campaign, it’s best to follow the following guidelines:

  • Create Campaigns Goals
  • Maintain Brand Consistency
  • Create a budget that aligns with business goals
  • Optimize videos for each marketing and social channel
  • A/B split testing to measure engagement, view count, play rate, social shares and user comments

One of the best tools when it comes to video SEO for dentists is Tubics. Tubics is by far the best SEO software for video marketers who are looking for higher video rankings and more views. Some say it improves YouTube traffic by up to 25X and automatically generates keyword rich tags that help improve video keyword rankings.

The software also does a great job of optimizing title tags, descriptions and creating unique thumbnails in seconds. You can also keep tabs on all your video statistics making it easier to understand how your video marketing is going and makes tweaks here and there where you need to.

Add FAQ Schema Markup for Rich Snippets

One of the fastest SEO hacks which delivers SERP results in under 30 minutes is adding FAQ schema for rich results. Rich results are the included lines of text within search results that display relevant information such as frequently asked questions.

If you Google a term like “SEO Marketing” you’ll see the top results including paid ads and the #1 result. Under the 1st organic result, you’ll see frequently asked questions, or rich snippets, that are asked and answered on the corresponding URL that occupies this first result.

Rich snippets are usually weighted for sites ranking on the 1st page, but this doesn’t mean that you should only add them if you’re currently on page one. Adding FAQ schema helps your site get rich snippets giving you more valuable real estate while giving your URL a boost in rankings due to search term relevancy.

How to Add FAQ Schema to Your Dental Web Page

Within the content of your page, answer some of the most relevant frequently asked questions patients would ask dentists add these within the code of the page using JSON-LD. JSON-LD is the easiest way to add Schema markup to any page, especially if you’re using a WordPress website.

When adding FAQ schema, you’ll want to follow these Google guidelines to make sure you’re within TOS.

You can use this free FAQ Schema generator for creating and adding the code

When you’re done adding Schema Markup to your website, don’t forget to test it using Google’s Structured Data Tool to check for any errors

Invest in Influencer Marketing

Leveraging the billion-dollar market of influencer marketing helps your brand build trust and credibility. There’s no doubt that people are more apt to make a purchasing decision based on reviews and referrals by real people who have searched for the same solutions they’re currently searching for.

Finding influencers who are well-respected in the dental space will help you connect with a larger audience who has already made a personal connection. This will in-turn net you more exposure helping you get more traffic to your website and build valuable backlinks.

When looking for influencers or micro influencers, be sure to research those who are relevant to the dental market who share a similar audience. You can also choose to use local influencers who may not be affiliated with a specific market but have credibility within a specific location.

Looking for local clients, the later may be the best option if you’re looking to generate new leads for your dental practice.

How to Find Micro Influencers to Generate More Local Leads

Finding micro influencers is more difficult than finding influencers who are not marketing to a specific geography. There are solutions including:

  • Look at your own social following as you may be surprised to know you have micro influencers following you and you had no idea. Look at the social profiles of these prospects and see if they would be a good fit. If so, send them a message and start a conversation.
  • Perform a local # search using Google, Instagram or Twitter. Using these hashtags, you can compile prospects based on content they’ve targeted and its likely you’ll find other people working with businesses like yours.
  • Use tools like BuzzSumo or BuzzStream to find influencers relevant to your niche. Finding micro influencers manually can be difficult and a time-consuming task that tools like this can significantly help with.

Add HTTPS to Protect Client Information

Google has made it very clear in this article that having a secure website matters. The idea of making your website secure means improving the overall user experience by helping site visitors feel more secure while displaying the Site Secure Lock within the URL’s browser.

According to Google, HTTPS:

“helps prevent intruders from tampering with the communications between your websites and your users’ browsers.”

HTTPS was implemented to provide a more secure browsing experience and awards sites who are secured with a slight boost in rankings. While there is no concrete data that states how much HTTPS helps in rankings, the idea alone that Google says it helps is enough for us to use it on every site.

As a dental practice, this helps encrypt such as credit cards and other personal information which are normally stored within the browser. Adding a form for generating dental leads on your website, you have an obligation to protect your visitor’s information.

For clients and site visitors, having the security protocol in place will also minimize any risk of tampering by 3rd parties.

How to Make Your Dental Website Secure

Most VPS and Dedicated hosting plans include free SSL certificates which have one-click installations using Cpanel. There’s no need to install anything or add any lines of code as installing HTTPS to most websites can now be done through your server’s backend.

Get in touch with your hosting provider to see if it’s included. If not, you can typically purchase an SSL certificate for cheap, usually around $59/year.

Cloudflare also provides free SSL certificates which also gives you added benefits of using a CDN.

The days of searching by going to a laptop and typing words into a search box to get results are a thing of the past. Traditional keywords

With more and more internet users turning to mobile devices, it’s no wonder why optimizing for voice search is becoming more important. Voice searches cannot only be done by speaking into a phone, home assistants like Amazon Echo and Google Voice are becoming increasingly popular for internet-based searches.

Voice search tends to be conversational, more specific and have longer search queries.

Understanding exactly how your customer base searches using different platforms is the key. A customer searching from their computer is likely to search differently than speaking into their phone, so it’s imperative to understand the different terms to generate more organic traffic.

It all starts with understanding the differences in how a searcher searches in different devices, then creating content that incorporating these terms. Frequently asked questions are a great way of doing this as because they provide exact search terms are searcher may speak using voice versus text.

For instance, a searcher searching by text may search for “best emergency dentist,” but with voice search they could say, “Who is the best emergency dentist?” or “emergency dentist near me”.

One great free resource Answer the Public which gives you numerous related questions and answers from a single seed keyword. We use this for helping generate great content ideas for our dental clients as well as creating FAQ structured data for ranking our client’s websites.

For instance, when I input “Emergency Dentists” we see numerous questions including:

  • How much are emergency dentists?
  • What time are emergency dentists open?
  • Are emergency dentists open at night?
  • Where are emergency dentists?
  • What are emergency dentists for?

These are questions found throughout the internet that have been asked by real people searching for your specific dental services. Incorporate these questions into your dental SEO marketing plan with relevant answers, and you’ll see a nice SERP boost as well as being indexed for long-tail keywords you may not have considered.

Use a Content Delivery Network

There’s no denying the importance of site speed has on rankings. In 2010, Google announced the relevance site speed has on search engine rankings and what webmasters can do to improve their site speed.

One of the biggest impacts to improving site speed for any website is using a Content Delivery Network. Without a CDN, HTML files are served to a site user from the location of the server itself.

Say for instance if we were not using a CDN for this website, the HTML files being viewed from you would be coming from the east coast of the US which is where our server is located. This would work well for someone viewing our site from the east coast, but not good for someone viewing in other parts of the world.

A CDN serves HTML files from servers local to the viewer. So, for someone viewing from the west coast, or even the UK, they would see the files faster since their now being viewed from a closer server.


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These CDN’s cache images and other static content and serve it from the closest server to the person visiting the website which significantly improves page speed.

Besides page speed, using a CDN can also decrease the amount spent on bandwidth and can significantly help with unexplained spikes in traffic like when a post goes viral.

Since most content is static, when served through a CDN these spikes in traffic will not cause server loads, will be delivered quicker and will put less strain on your server.

Why Every Website Should be Using a CDN

Fortunately, there’s Cloudflare. Cloudflare is a 100% free to use content delivery network that’s easy to setup and is highly recommended for all webmasters looking to get a boost in rankings.

When it comes to improving the user experience and improving key metrics like decreasing bounce rate, and improving conversions, you’ll find that making simple tweaks here and there have the greatest impact. Every website should be using a CDN, especially considering CDN’s like Cloudflare cost nothing.

Multimedia

Multimedia for dental SEO can be in many forms including images, video, infographics, graphics, slides, audio and much more, and all of which will help engage your readers, make content easier to understand and keeps visitors on your site longer.

Keeping visitors on your site longer will have a major impact on your site’s SEO. Images are the most popular form of site multimedia and does a great job segmenting walls of text so visitors can read easier and scan.

It’s becoming apparent that visitors don’t read content like they used to and are more apt to scan a site to find the information they want. If they can’t find it quickly, they leave which impacts your bounce rate. This makes images and other forms of multimedia even more important.

One of the biggest problems with image SEO is that search engines are unable to interpret the image itself. This is where adding Alt tags come in. Alt tags are a brief description of the image and are used for search engines to better understand and rank accordingly. Adding images and other forms of multimedia within the content gives a nice added boost in rank to the page itself.

Benefits of Adding Keywords and Alt Tags to Images for Dental SEO

We’ve all heard the impression a “Picture is worth a 1000 Words” and this is somewhat the case of SEO optimizing your multimedia.

When it comes to pictures, you can want to add all possible information to the image’s metadata possible so search engines can understand what the image is all about. We use Lightroom from Photoshop to add the image’s title, NAP (name, address and phone number) copyright information, keywords and a description which helps the images rank higher.

If you’re using WordPress, you can also add the ALT text and a description by navigating to:

Media, then selecting the specific image and adding the ALT text and description. Make sure you add in your keywords.

How to Change Image Metadata

Image SEO is a highly recommended plugin that automates the process of creating ALT tags from your image title if you’re running WP.

We also use Photoshop to properly size all images to make sure they fit the website’s image container which helps with improve page speed.

Conclusion

Now that we have an understanding on what it takes to create a dental SEO strategy, it’s time to put this to work.

Continue to look for ways you can improve, track your competitors and continually monitor your progress.

Now that we have an understanding on what it takes to create a dental SEO strategy, it’s time to put this to work.

Continue to look for ways you can improve, track your competitors and continually monitor your progress.

Sure, it’s going to be hard-work, but with hard-work comes perseverance and you’ll start to see your rankings improve and get more paying customers in 2020.


Call 352-598-2222 or contact us online today to schedule a free phone consult to see how we can improve your online performance.

Frequently Asked Questions

Dental SEO can take anywhere from 2 hours to 6 months before you start seeing results in search. Some strategies like adding FAQ schema and updating meta descriptions and tags you’ll start seeing results within a couple of hours. Results from adding new content and optimizing your Google My Business listing can take weeks to months before you start seeing rank improvements.

When done right, seeing results from dental SEO typically takes months, but gives you long-term results and has the best ROI.

There are many things you can do to improve SEO for your dental website including adding keywords into your:

  • Page titles and headings
  • URL’s
  • Content
  • Image ALT Text
  • Add internal links
  • Gain valuable backlinks from credible sources
  • Update meta tags and description
  • Add JSON-LD Schema Markup for Rich Snippets
  • Continually add high-quality, fresh content
  • Optimize Google My Business

To measure the ROI for your dental SEO, use the following formula:

(Gain from Investment – Cost of Investment) / Cost of Investment. Then, multiply the resulting value by 100 to get your ROI in terms of a percent.

If we don’t rank your top keywords, you don’t pay. It’s that simple.

Traditional Dental SEO can cost between $500/month to $2500/month depending many factors including how many keywords you’re wanting to rank for, keyword competitiveness, current ranking position and more.

We use a unique Performance-Based SEO model which is based on the strategy that our clients only pay when we achieve increased rankings for their top keywords. It starts with a small set up fee for the processing and continues based on delivering results which assures a guaranteed ROI.

We conduct a comprehensive keyword audit and determine a pricing bracket accordingly and invoice only when you’re keywords move into the next bracket.

No monthly fees, no monthly contracts and you can cancel anytime.


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