It may be astonishing to hear that 90.63% of all online web content gets no organic traffic from major search engines like Google. That is why it is impossible to overstate the importance of hiring a seasoned SEO agency. Whoever has any online presence needs to implement SEO strategies to keep their head above the water.
There are plenty of SEO agencies online that provide SEO services and software. But what if you are a result-driven SEO agency that wants to offer better SEO solutions but lacks all the time or expertise? If you find yourself in that scenario, white label SEO tools can do the trick.
What are white-label SEO tools?
Typically, a white label SEO tool is a regular SEO tool for SEO agencies. That means you can obtain it from a provider and present it as your own. White labeling has become standard in digital marketing as no one has the time or resources to develop sophisticated software from scratch. Nor do they have to do it. With so many white-label options on the market, you need to pick the best one.
After you find out how Google works (yes, there’s a catch there) and find the SEO tools you like, you can customize them to a tee to carry your brand’s logo and markings. You may use them to analyze your clients and provide SEO services to show them how different you are from other SEO agencies out there.
Benefits of using white-label SEO tools as an SEO agency
Here are a few benefits to using white label SEO tools:
Offer great SEO tools under your brand
Be ready for a surge in demand
Broaden your set of services
Get access to innovations
If you use a white label provider, you will get advanced SEO tools that will be well branded as your business’ own. Not only that, you can offer these amazing products to your clients and sit down to watch how their satisfaction grows. That is a lot cheaper compared to asking your in-house team to develop entirely new tools. You get to figure your reputation on someone else’s expertise.
Be ready for an increase in demand
As an SEO agency ready to provide the best SEO services to your clients, you need to be ready once the demand goes up. The fastest and most profitable way to reply to a sudden surge of interest among your regular customers and prospects is to take advantage of white label products. Indeed, a tried-and-tested product or service made by experts is a way not to let your customers down.
Here are some of the premium white label SEO tools available for you:
Are you an SEO agency looking for a dashboard that comprises all the SEO tools you need? AgencyAnalytics is the best tool for you. This premium white label SEO tool offers you an all-inclusive solution for your SEO projects: rank tracking and backlinks reports. It comes with a dashboard to provide customers with their access and let them see how their campaigns are progressing.
Providing actionable visions to optimize sites is one aspect that makes WooRank a favorite among SEO agencies. This includes competitive analysis, SEO auditing and monitoring, keyword ranking, and site crawling functions.
The most regraded white label SEO tool to use for those starting– Marketgoo provides a range of DIY tools. Think of it as an SEO agency’s best friend.
Marketgoo boasts features designed for all SEO needs of local businesses, bloggers, corporate websites, and online shops. This makes it a suitable tool to add to your arsenal to implement local SEO for small businesses. It is user-friendly and also comes with cheaper SEO tools plans.
4. SEOReseller White Label SEO Dashboard
Get a bird’ eye view of all your SEO campaigns in one place. It is possible with a white label SEO dashboard. The white-label dashboard provides all the bells and whistles to track your SEO campaigns. It will also help you to get data that will help you make informed decisions. With your agency’s logo, you can brand the dashboard to show off KPIs and impress more customers with your SEO services.
5. Sell SaaS
Sell SaaS offers a variety of SaaS solutions that can help you set up quickly and start reselling instantly. Every product is customizable, and you won’t have to bother about its technical aspect as it takes care of everything backstage. All of their products are lead generation-oriented, which means they are suitable for any SEO agency.
If you are an SEO agency, you may be interested in domain leads software, giving you insight into new sites and domains created every day. That way, you can provide all your services to small businesses yet to gain ground online. You get all the contact info of new companies so that you can offer them your SEO software and services before anyone else.
AuthorityLabs provides one of the most detailed analytics tools in the market. If you are searching for a tool that can give you everything you want, including location-based SEO data, AuthorityLabs can be your most suitable choice. You can get specific data on keywords categorized by zip code, city, and more.
Their reports and analyses can be customized to suit your customers’ needs, from looks to data gathering methods. You can get specific data and learn what keywords are good for mobile users. learn more about Authority Labs at https://www.authoritylabs.com/
They offer a 30-day free trial with no strings attached. You can use a full set of features for the plan you choose to test.
SERanking offers a white-label cloud-based SEO platform with numerous tools you can present as your own. Everything is completely customizable, and you can even create performance-based invoices for your clients. That step alone will speak much of what kind of SEO agency you are.
You can create automatic reports, compare your website with your competitors, monitor backlinks, perform website audits, and much more. Another plus in this tool is that it integrates with Google Analytics and offers API. Aside from having many incredible SEO tools and options, it is super affordable. read more about Google Analytics by click here
BrightLocal is all about SEO. If your customers run small-scale businesses or provide specific services, BrightLocal has the best options for them. The premium tools they offer can also help them rank locally.
You can get custom SEO reports and regulate which data your customers can see. The reports are easily downloadable. BrightLocal also offers review monitoring, which means you can help your customers take their status into their own hands. You can also perform relative search analyses so that your customers can stay at the top of their game.
The complicated, multifaceted nature of a typical SEO agency should be self-evident to most marketers. You still need to get the practical basics right, analyze how your audience searches for your products, create great content, and promote your brand even on a small website.
Amidst these moving parts is the need to track progress against business objectives and monitor competitor activity. Suppose we scale that challenge to enterprise-level, where thousands (sometimes millions) of keywords are at stake across territories and multiple devices. In that case, SEO could seem like something of an unappreciated chore.
This is where the SEO software comes into its own. Top SEO agencies help businesses use these platforms to avail of everything from an at-a-glance performance overview to detailed insights about specific website issues.
As SEO agencies continue to use SEO into an ecosystem of interfaces and devices, linked together by both typed and spoken searches, the need for a unified view of strategy is more significant than ever. Brands are supporting this with their marketing budgets, too.
What Is an SEO Software Suite?
Though, as an SEO agency, you might have known many things about SEO software yet, the phrase “SEO software suite” is somewhat complicated to pin down. There are many potential mechanisms to an SEO strategy that the task of shading them all.
So, first of all, let’s draw some limitations for our guide. When we say “SEO software suite,” we talk about technologies that achieve at least the majority of the following:
Keyword opportunity research
Universal search analysis
Keyword rank tracking
Page reporting and recommendations
Content optimization recommendations
Site crawl functionality
Competitor tracking and analysis
Technical SEO crawling and recommendations
Social media metric tracking
That is a comprehensive spectrum of capabilities, but modern marketers require an SEO software suite. It’s also worth stating that no SEO agency can boast of being a standout performer in every one of those areas.
Where a platform falls short of being the leader, search marketers may like to complement their SEO software with a specialized SEO tool to compensate for this.
Most SEO agencies like to get an SEO suite to gain access to multiple features without needing to subscribe to different online marketing tools.
massive data index, easy to use, and a superb user interface – it’s no wonder Ahrefs remains a favorite among beginners and seasoned SEO agencies.
This premium tool has six SEO tools packed into one: Keywords Explorer, Site Explorer, Site Audit, Content Explorer, Rank Tracker, and SEO Toolbar. Ahrefs alone provides you with comprehensive data to start on SEO strategy. For those who prefer to be an SEO agency. Ahrefs is a tool you will love having in your kit.
This suite works best for Site Audits, Keyword Research, Backlinks Analysis, and SEO and Rank Monitoring.
2. SEO PowerSuite from Link-Assistant.com
Four tools in one? That is what you will get with SEO Powersuite. SEO Powersuite covers all the essentials in an SEO campaign – on-page optimization, backlinks, rank tracking, and competition analysis. It’s highly recommended for you as a seasoned SEO agency and can also work for newbies looking to dive into professional SEO services.
This SEO suite is best for SEO, Backlinks Analysis and Web Analytics.
Sitechecker is an All-in-One platform to measure SEO performance. This toolkit includes Website Health Checker, Website Rank Checker, Free Backlink Checker, On-Page SEO Checker, Website Traffic Checker, Website Changes Monitoring, Website Rank Tracker, Website Backlink Tracker, and Sitechecker SEO Extension. Additionally, SEO analyzer software gives detailed tips on improving the search visibility of your websites and helps track your overall SEO progress.
This SEO suite works best for Website Audit- Rank Tracking, SEO Reporting, and Website Monitoring
“A more innovative way to work as an SEO agency is to make Moz your best friend. Let’s take a look at the promise Moz brings—and it didn’t fail to deliver. Moz has built its reputation as one of the reliable SEO software for digital marketers. Its all-in-one platform houses the essential SEO tools to jumpstart your marketing efforts. It has a robust API that can provide you with accurate SEO data from the bat.
This SEO suite is best for Rank Tracking, Site Audits, Keyword Research, and Backlinks Analysis
Botify’s DNA is in technical SEO, which has won the platform many fans in the advanced SEO community.
Along with its proprietary crawling tools that use log file data to analyze search engine behavior, Botify also manages to provide user-friendly dashboards that tie technical SEO fixes to business performance. Click here to check some more SEO tools of 2021.
Historically, it has been the SEO equivalent of squaring the circle. However, technical SEO remains fundamental to improved website performance. A tool like Botify helps get those important messages across.
The platform has transformed into a full-service SEO software suite beyond technical SEO to provide content recommendations and track social media metrics.
The Botify Analytics product that uses a proprietary crawler to report on-site performance is now tied to Botify Keywords. This new product reveals the rankings impact of SEO and content issues.
BrightEdge has undergone several evolutions over the past decade, most recently seen in its move into AI-assisted content generation.
The main BrightEdge product is the rank tracking software, which updates weekly and produces automated reports customized to each brand’s needs. learn more about SEO at https://p1.com.au
This is completed by the StoryBuilder, which helps digital marketers make sense of the masses of data available in such a platform.
Perhaps the real blow for BrightEdge in recent years has been the creation of the DataCube:
The latest innovations in the platform include an Insights product that automatically surfaces new site growths for marketers and a new web content platform that can optimize web content as it is being formed.
With integrations available for various analytics software packages, BrightEdge is undoubtedly a leading contender for enterprise sites.
BrightEdge covers many of the bases in the initial list of criteria – and innovations are frequently released.
The conductor is another enterprise-level software developed significantly beyond its initial offering as a rank tracking platform.
Regarding its placement in a crowded market, Conductor’s focus has moved slightly toward understanding audience intent and the essence of strategic insight for SEO performance.
Many of the dashboards in this platform are devised to help you prioritize your workloads and emphasize the areas that will drive performance.
Affiliate marketing has quickly become one of the best ways to make a steady income online. With nearly 30% of all websites online powered by WordPress, it’s no wonder why bloggers have been turning to affiliate programs like Amazon Associates to streamline their income.
Whether you’re looking to monetize your existing traffic or considering building out a brand-new Amazon website, there are numerous WordPress plugins that make making more money easier than ever.
What You Will Learn
Advantages of Using an Amazon Affiliate WordPress Plugin
Free Amazon WordPress Plugins
WordPress Table Builder
Amazon Product In A Post Plugin
Amazon Associates Link Builder
Amazon Link Engine
Paid Amazon WordPress Plugins
Amazon Affiliate for WordPress
WooCommerce Amazon Affiliates
WooZone – Amazon Associates Bundle Pack
Amazon eStore Affiliates
Frequently Asked Questions
Advantages of Using an Amazon Affiliate WordPress Plugin
Some plugins were introduced to save you a great deal of time, others give you the ability to sell on multiple Amazon platforms, but one thing’s for certain is they all help you put together a website that maximizes your affiliate commission.
Below are some of the biggest advantages of using an Amazon affiliate plugin if you’re using a WordPress website.
Connects a website directly to Amazon’s Product Advertising API which ensures information like pictures, price and description are always up to date
Automates adding product-related information saving you countless hours
Longer “Cookie” time than the standard 24-hour cookie
Automatically adds your unique tracking id’s
Cleans up ugly affiliate URLs
Top 16 Amazon WordPress Plugins Reviewed
There are numerous free and paid Amazon WordPress plugins that can help your SEO efforts, all of which will allow you to sell and make affiliate income on the world’s biggest platform. Below we break down the best of the best while listing out the price, pros, and cons of each.
Free Amazon WordPress Plugins
Below is the best tried and tested Amazon WordPress plugins that can generate you more affiliate income without costing you a penny.
Price – Free
One of the most downloaded Amazon plugins of all time is EasyAzon. There’s a free and paid version, both of which will save you time and help you increase your affiliate income. The free version EasyAzon allows you to create unique tracking links from directly within the WordPress editor.
It’s free to use the plugin and you’ll need a free Associates account. The plugin keeps all product information up to date using the Amazon API where you’ll need an Access Key ID and Secret Access Key which are also free. The access keys make it possible to request product information regularly and completely automates the process.
The free plugin supports link localization and can be done right from the WP dashboard. There is also a slew of settings allowing you to add the no-follow attribute to links and target a new window or same window. here is a good post to read http://ocalawebdesignseo.com/best-seo-suites-for-seo-agencies-in-2021/ about Best SEO Suits
The paid version called EasyAzon4 gives you everything above and premium features including:
If you’re looking to create engaging product tables that convert, then meet WP Table Builder. As the name suggests, this Amazon WP plugin creates amazing tables that can be inserted directly into posts and pages using a shortcode. Creating engaging product tables is simple using the simple drag and drop editor.
This plugin is perfect for affiliate marketers, business owners, startups, bloggers, and virtually anyone who has a WordPress website looking to generate more income. The tables are fully responsive across all mobile devices and you’ll never have to worry about writing a single line of code.
If you’re looking for a free Amazon plugin that provides a bit more customization, then this plugin is for you. Amazon JS allows you to customize the display style using a jQuery template. The plugin offers multi-country support through Amazon Advertising API and submit your Access key and serves site visitors relevant information from where they’re searching from.
You can also add an Amazon search bar directly into posts and pages allowing visitors to search directly on your site before linking to Amazon by ASIN, URL, or keyword. This is great for boosting your affiliate commissions. The search results are then displayed directly by adding a shortcode.
As their name suggests, Amazon Link was introduced for easily adding affiliate links directly to WordPress posts and pages. This is a great plugin for those interested in optimizing their site as the plugin caches product details helping minimize page load speed.
Other highlight features of the Amazon Link plugin include link localization, language translation based on where the searcher’s location, and various text and image links including flash widgets.
There are also many available templates included like Amazon My Favorites Widget, Amazon carousel widget, MP3 clips widget, and Wishlist which are all proven to convert. If you have something else in mind, you can create a custom template and add it to any page, post, or widget.
The Amazon Product in a Post Plugin is one of the most popular Amazon plugins of all time. This plugin can be downloaded from the WordPress suppository for free and sets itself apart from other plugins with its ease of importing new products.
By using the individual ASIN, you can upload as many products as you want either in existing posts or pages of new ones by using a shortcode. Simply create an Associates account which is free and import as many products you want directly on a review page using Amazon Product Advertising API keys. This way you can rest assured that all information is correct and updated regularly.
This Amazon WordPress plugin is highly recommended if you’re creating a review site. You can easily create single product reviews or Top 10 format reviews and add in one or multiple affiliate products on the same page.
You can add Amazon reviews and even the product description making it easy to create a storefront with tens of thousands of products with ease.
The original Amazon affiliate plugin for WordPress was introduced by Amazon itself and is one of the easiest ways of importing Amazon products directly into a page or post. The inbuilt Link Builder significantly decreases the time it takes to create affiliate links and add them to a page.
Without the plugin, it would take you hours to create a few affiliate links and add them to a page, but now you can add products from within the WordPress editor. The Link Builder plugin will do all the heavy lifting and keep the product information up to date including availability, price, and description. You can easily create text links, ad sets, and widgets.
Because the plugin is created by Amazon, you’ll never have to worry about being TOS compliant which is one of the biggest problems that plague Amazon affiliate websites.
AmazonSimpleAdmin is just that, it’s a simple WordPress plugin that allows you to increase your affiliate income with ease. The simple to use interface and setup will have you netting more money faster than you realize and the best part is it’s a free download.
The plugin connects to Amazon directly using an API. This helps keep product information like price, images, description, and in/out of stock up to date which takes away much of the manual updating process.
Users have come to appreciate the many in-built templates which make setting up an entire storefront simple. For those looking for a bit more pizazz, you can design your own template for a truly unique storefront. AmazonSimpleAdmin also supports link localization allowing you to set up a storefront in multiple countries with their own native language.
If you’re looking to cash in on other Amazon markets than the US, then you need a plugin that streamlines link localization. The Amazon Link Engine automatically localizes the links based on the users ip address allowing them to check out on their local Amazon site.
Without link localization, searchers from countries other than the US get served products from Amazon US which detracts from the user interface, and most importantly, doesn’t allow you to earn affiliate commissions from other Amazon platforms.
Besides link localization, this free Amazon plugin for WordPress does a great job creating dynamic reports for clicks and commissions. This is needed if you’re wanting to scale your Amazon business by tweaking your site to improve metrics like CTR and even narrowing the data down to browser, referrer, geography, and device netting you more income.
Not bad considering this Amazon plugin is 100% free and one of the most popular downloads for Amazon affiliates. Download Amazon Link Engine
Paid Amazon WordPress Plugins
If you’re really looking to take your Amazon business to a whole new level, check out any of the paid plugins that are packed full of features.
Amazon Affiliate for WordPress
Price – $50
The Amazon Affiliates for WordPress plugin does all the hard work for you creating affiliate links for your complete with your unique tracking ID. If you’re looking to generate the most money from your WordPress website, the plugin has geo-targeting built-in allowing you to connect users with their local storefront generating more affiliate commission.
Typical Amazon plugins connect users with the US Amazon storefront only, missing out on up to 40% more commissions from international sales. Aside from geo-targeting, the plugin makes use of the Amazon API helping keep product info up to date like price, description, and images saving you tons of time from manual updates.
Load times are also improved with inbuilt cashing and you can use comparison tables if you’re interested in creating amazing review websites.
Can be used with any WP theme
Supports shortcodes and widgets
Amazon Product Advertising API automatically updates product information
Automatically creates links with unique affiliate ID
Reduces server load with automatic caching
Responsive across all mobile devices
Includes premade templates
Best-seller and new product lists
Can be translated into multiple languages
Support for Google Accelerated Mobile Pages
Supports man 3rd party tools like Google Analytics, Google Tag Manager, and more
AAPro is the most downloaded paid Amazon affiliate plugin for WordPress after E-commerce Plugin, and there are numerous reasons why. Out of the box, the plugin significantly decreases the amount of time it takes to create links, localizes links sending users to a local Amazon storefront, improves SEO, and has numerous options allowing you to match the look and feel of your website.
Once downloaded, it’s simple to set up the plugin and start generating more affiliate income. Setup takes as little as 5 minutes and product information can be uploaded multiple ways and always stays up to date while connected to Amazon API.
Auto import scheduler to import of products directly to page and post
Direct import products directly to page and post
On-site cart allowing users to shop and add to cart without leaving your website
Uptime server status
Advanced analytics dashboard to check and download statistics including user behavior
Connects to Amazon API
Takes 5 minutes to setup
Inbuilt premium themes that allow customization
Import products via CSV
Tag products using badges
Display updated product information including description, reviews, and price
If you’re running WooCommerce on WordPress and looking for a simple, intuitive way of importing Amazon products then this plugin is for you. WooCommerce Amazon Affiliates plugin makes searching, finding, and importing products simple thanks to the advanced search and bulk import feature allowing you to search for products by category or keyword.
Product info will always stay up to date thanks to the inbuilt “Synchronization Module”. The plugin generates a sales description that’s completely unique displaying variants, images, descriptions,s, and images.
Helping keep your WP site loading fast, the plugin downloads images and product details separately. You can even improve the site speed even further by using Amazon’s CDN to serve images directly
Sync products without PA API Keys
Regularly updates product information like availability, price, variations, and more
Automated content spinner automatically creates custom description upon import
Numerous search options including keyword, department, featured, new items by price
WZone eBay addon allows you to import products from eBay
Takes 1 second to import 1 product
Cross-sell to sell related products and recommendations
If you’re using the new Gutenberg WordPress editor, then the Azonberg plugin maybe your best option. This plugin does most of what the other paid plugins in this review do which saves you time from importing products manually and keeping them up to date.
Importing new products is simple and can be done by creating an ASIN list and importing the whole list at once from a CSV file. There’s both direct checkout and add to cart giving you a 90-day cookie and more affiliate commission and there are both inbuilt templates that are completely customizable.
The Amazon Associates Bundle Pack from WooZone gives you everything you need to create an amazing Amazon store in no time. Everything is included in the pack including the Kingdom theme which is a premium WooCommerce Affiliates Theme specifically designed to increase conversions and is optimized for search engines.
Everything in the bundle makes it simple to bulk import products, geo-target visitors, keep product information updated, create SEO optimized product pages, display Amazon search results on your page, on-site cart and get affiliate commissions for a full 90 days.
WZone – WooCommerce Amazon Affiliates
Additional Variation Images Plugin for WooCommerce
SearchAzon – WooCommerce Amazon Affiliates Auto Search Plugin
Another Amazon WordPress plugin that utilized the Gutenberg editor is GutenSearch. This plugin adds a new set of features within the editor allowing you to import products directly into your post or page without leaving the editor. This will save you a ton of time over manually importing the products from Amazon.
GutenSearch targets visitors locally allowing products to be viewed from their local storefront. This helps you get more affiliate commission by connecting to all Amazon storefronts globally. For those looking to match product information with their existing website, the template can be customized to your own preference.
Direct checkout and add to cart
Does not require API Keys
Allows you to search and post products on any page or post without leaving the Gutenberg editor
Embeddable search bar allowing customers to search Amazon products without leaving your site
Design can be customized including color, ratings, font, and text
The Amazon eStore Affiliates Plugin is another great plugin that gives you a ton of options. This is highly recommended if you’re looking to create a fully up and running Amazon affiliate site in minutes with thousands of products. Searching and importing a product based on keywords is simple or you can schedule import tasks that will run on autopilot.
This plugin also helps improve site speed by importing products directly from Amazon CDN. There’s no need to upgrade your server as shared hosting is more than enough. Also, for those worried about duplicate content, you can import unique content for each product thanks to the spinner module that automates the entire process.
Automated spinner content module
View product statistics including how many times added to cart, how many times viewed, and more
Improved SEO product optimization
Bulk import products by category, subcategory or keyword
Mass import product via CSV
Link globalization allowing you to maximize commissions by selling through local storefronts
Integrates with Facebook to sell directly on your FB store
1-second import for a single product
Add an image gallery to the product page
Cross-sell products based on relevancy and recommendations
The Thirsty Affiliates plugin is a great tool for selling all sorts of affiliate products including Amazon. Where this plugin really stands out is giving users the ability to protect their commissions from theft.
The plugin also does a great job cloaking and turning ugly, long affiliate links into attractive links that can easily be added to any page or post. It’s no wonder why this plugin has been downloaded over 400,000 times by marketers just like you with many seeing a 10X increase in affiliate income.
Detailed reports and analytics
Country targeting through geolocation links
Proactively checks and notifies you of 404 errors
3rd party link importing including Amazon Products API
If you’re reading this, you’re probably a webmaster looking for the best SEO reporting software tools to give you a competitive advantage. Around the web, there are numerous software tools paid and free that help reduces your time on task, takes out much of the manual work, and allows you to determine metrics that are otherwise impossible.
Whether you’re a local business trying to generate more leads or a digital agency looking for various KPIs of clients’ websites, there are numerous tools to help get your SEO campaign on track.
Having good SEO tools is imperative for extracting any information helping you create a more efficient, effective SEO campaign.
There are literally thousands of tools at your disposal, but this guide details the 15 Best SEO Reporting Software Tools in 2020 broken down by free and premium tools that every website should be considering right now.
Table of Contents
Why Every Business Should Be Using SEO Reporting Software Tools
Save Time and Money on SEO Audits Manually
Reveal Competitor Strategies
Improve Content Marketing
Track Key Performance Indicators
Visualize and Better Understand Data
Best Free SEO Reporting Software Tools
Google Webmaster Tools
Answer the Public
Best Premium SEO Reporting Software Tools
Frequently Asked Questions
Why Every Business Should Be Using SEO Reporting Software Tools
Unless you live in the stone age, every business should be using SEO reporting software tools to simplify and scale a business. Sure, much of the hard work you can have someone doing manually, but you’ll find that using tools will save your team about 90% of their time while delivering results that are accurate.
You’ll find that using tools will:
Save Time and Money on SEO Audits Manually
Whether you’re an agency or business owner, conducting regular SEO audits is a must if you’re looking to improve your current progress. Conducting these white label audits manually is a time-consuming, pain-stacking, and extremely laborious task. Sure, you can do it, but when you take into consideration that time is money, you’ll find that conducting these audits is not only expensive but more times than not, inaccurate.
Screaming Frog, Ahrefs, and SEM Rush all provide comprehensive SEO audit that is extremely accurate. You can conduct one-off audits or schedule this to be done automatically, weekly or monthly on an ongoing basis. Some tools even automate the process of emailing out the audit to a client if you’re an agency.
These website audits will provide a wealth of information giving you plenty of data to improve upon including:
Missing or duplicate page titles
Missing or duplicate meta descriptions
Page titles or meta descriptions that are too short or long
Poor content length
Page server errors
Reveal Competitor Strategies
One of the best ways of improving one’s SEO is understanding what your competitors are doing right and look for opportunities you’re missing out on. Many of these SEO software tools give you the chance to conduct a comprehensive competitor analysis providing data in backlinks, keywords, PPC, and much more.
For instance, looking at a site’s backlinks may reveal link-building opportunities and other key metrics like anchor text, where the links are coming from, the age of the links, and their authority. You can also find 404 backlinks, create content and reach out to the business and provide your content in hopes of getting a backlink.
You can also gain numerous keyword ideas you may not have thought of. By spying on your competitor’s keywords and their ranking position, you can create content around these keywords that you may be missing out on helping you increase organic traffic.
Improve Content Marketing
Content marketing is and always will be the #1 SEO strategy that should be highlighted in every SEO plan. Understanding the searcher’s intent is key in improving content marketing and creating and distributing that content in a manner that gets noticed either through organic, paid, or social media.
When creating content, always ask yourself if your target market is:
Looking for free information
Looking for a solution to a problem
Looking to buy a product
You can help meet the needs of searchers by understanding their intent and improve upon existing content or creating new content. Always look for low-hanging fruit and keyword variations for lower competition and higher search volume terms.
Premium tools like Ahrefs and SEM Rush are the best at keyword analysis while looking at your own or analyzing keywords from your competitors.
Track Key Performance Indicators
What good is introducing great content and reformulating your entire SEO plan if you’re not tracking your current progress? Creating key performance indicators (KPI’s) and tracking your current progress to show what is and what is not working.
I know, I know, sounds trivial, but you’ll be amazed how many businesses have not identified their KPI’s and are not tracking their own metrics to understand where they’re at. KPI’s are business specific and depends on goals which may include:
Social media engagement
When looking at improving KPIs, it is important to look at all factors and across all relevant platforms. Just because you’re converting well using Facebook ads doesn’t mean you’re converting the same using Instagram ads.
Visualize and Better Understand Data
We’ve all been there and looked at tens, hundreds, or thousands of reports only to be confused and not understand what we’re looking at. This type of data can be the same way, but fortunately for all of us, there are several SEO reporting software tools that can better visualize and conceptualize data making it easier to understand.
Many of the premium SEO tools below will automatically turn your data into easy-to-understand, engaging, and visually appealing graphs and charts. While it’s easy to overlook as being something to consider when choosing an SEO reporting software tool, it’s something you should always consider if you’re wanting to better understand the software’s data.
We recommend trying out the free tools below first if you’re just starting out with SEO before moving on to premium tools.
Best Free SEO Reporting Software Tools
When it comes to running a business, there is no better word than the word FREE. For most, the following free SEO software tools will be more than enough to get started and all should be integrated into every SEO plan.
Whether you’re just starting out or looking to make a few tweaks here and there, consider these if you’re looking to improve your SEO, netting you more organic traffic, without spending a dime.
It’s no wonder the biggest name online has its own SEO reporting software, and because of this alone, you know it works.
Google Analytics and Google Webmaster Tools are the first two free SEO tools that every website should add. Some of the many benefits of Google’s analytics platform include:
100 % FREE
Easy to set up, even for beginners
Analytics API for advanced users
Integrates with Google Webmaster tools and many 3rd party software’s
Extendable with Google Analytics Add-one
Data can be exported
Create customizable reports
See how site visitors are finding your website
See where site visitors are coming from
Analyze, track and improve bounce rate
Create and track goals
Monitor social media channels
…and the list goes on and on.
Bottom line is, if you’re not learning and taking advantage of what this free SEO software has to offer, you’re leaving a wealth of information on the table.
You’ll need a Google account to create a free account which only takes a few minutes.
Ubbersuggest was purchased by one of the biggest names in the SEO world, Neil Patel. Since Neil purchased this tool his team significantly expanded it helping it become one of the best free SEO software tools on the market.
It’s a free keyword finder tool allowing you to uncover keywords and better understand the search intent behind them.
It’s as simple as typing in a domain name or keyword and you’ll instantly get key metrics like search volume, organic SEO difficulty, paid SEO difficulty, and CPC. Breaking the data down a bit more you’ll also find out the average amount of backlinks and domain score for web pages ranked on the 1st page.
With most free SEO tools getting their data from the Google Keyword Planner, it’s nice to see an SEO tool that gets data from elsewhere, as long the data is good. This is where Answer the Public comes in fetching real data in the form of questions that are being asked by real people.
This robust, yet simple SEO software scours the net finding relevant, real questions from various forms, discussions, social media, and blogs. You can use these questions to answer pain points by real people on the internet and structure your content accordingly by turning these questions into keyword-rich content.
The best part about this free tool, besides being free, is through vs keywords. You may be surprised how many people are searching for “X vs. Y” keywords in Google like:
Samsung Galaxy S9 vs Samsung Galaxy S10
SEM Rush vs Ahrefs
WordPress vs Shopify
Not only do you get popular questions, but you can be directed to specific pages in Google that answer these questions. From there, you can create beautiful FAQ pages, only better, or create engaging and well-written content and rank higher in SERPS.
Premium SEO Reporting Software Tools extend on features of many of the free tools and are best suited for more experienced users. The free tools are great, but many have limitations and don’t let you get down to the nitty-gritty of what it takes to take a business to the next level.
The following premium SEO tools are perfect for agencies and small businesses alike and all provide the best, most efficient means of improving your site’s SEO structure to improve organic traffic.
With Ahrefs being the 2nd largest crawler second only to Google, it’s no wonder why it makes this list. Being one of the biggest names in digital marketing, Ahrefs is always mentioned among the top SEO software tools of the year.
There is numerous feature that makes this complete marketing suite of software tools standout including:
Viral content research
Analyze top-performing content
Ahrefs is a must-have if you’re running a digital agency and highly recommended even if you’re not. Where this tool standouts out from the rest are the ability to find amazing backlink opportunities. Its competitive analysis tool is the best out there.
SEM Rush is one of the most robust SEO reporting tools on the market today and is reflected in its full suite of features. With plans starting as low as $99/month to custom pricing on their Enterprise plan, SEM Rush can accommodate any SEO business, large or small.
SEM Rush is dubbed as the all-in-one marketing kit, and when you look at their features it’s easy to see why. Accommodating everything from e-commerce to enterprise businesses, they have a list full of features to enhance everything from social media to market research.
Some of the best features make it easier to:
Analyze your market
Monetize your target audience
Conduct keyword research
Analyze social performance
Improve content marketing
Unfortunately, there is no free plan, but SEM Rush does offer a 7-day free trial.
MOZ is an SEO toolset that’s all-in-one intended to help users boost their search engine ranking. There’s a free version which is more than enough for small businesses with features for:
Finding backlink opportunities
Analyze searches and site metrics using the MOZ bar
See how your local business appears in local search
Analyze domains and see metrics instantly
MOZ Pro is a paid version and is best suited for businesses looking to take their business to the next level. The Pro version specializes in measuring site and competitor traffic helping you improve SERP rankings generating more traffic.
MOZ Pro is also one of the best SEO software tools for agencies with its robust custom reporting option. There’s a drag and drop editor which makes creating custom white-label reports simple and you can schedule reports to be automatically sent to clients.
Social media marketing may not be directly linked to optimizing a business for search engines, but it has a huge indirect link. Sprout Social helps businesses build and grow stronger relationships through social media making it easier to connect and engage while building a bigger brand.
Some of the best solutions you can achieve using Sprout Social include:
Making it easier to understand your audience
Scheduling content publishing across multiple networks
Monitor and respond to multiple social accounts through one inbox
Monitor trends and make informed brand decisions
Robust social analytics helping drive strategic decisions
Mangools offers five different SEO software tools helping business owners with keyword research, analyze websites, analyze ranks, analyze SERPs, and keyword tracking.
I especially love using this tool for the ability to find long-tail keywords with ease. From a single seed keyword, you can find hundreds of long-tail keywords along with a competitive score that’s accurate when compared with other tools. There are numerous filters that make it simple to turn thousands of long-tail keywords into a refined list ready to target.
Highlight features include:
Local search results
Analyze various SEO metrics of competitors
Keyword difficulty score
Preview backlink placement
Domain authority checker
Check backlink quality
Calculate the impact of rich snippets
Their prices are very competitive to other SEO tools in this list with prices ranging from $29 – $79/month and cheaper for annual plans.
Screaming Frog is one of the best free SEO software tools and is a must-have for anyone looking to cash in on missing opportunities. This advanced tool crawls the internet and analyzes websites for various SEO elements. It’s also become one of the most popular free tools for link building.
Most analysts say that The Spider Tool allows you to find 99% of any SEO issues. Once identified, these issues can easily be fixed to improve your rankings and overall performance.
Some of the highlight features include:
Create an XML Sitemap
Find missing or duplicate meta tags
Find redirect chains
Identify trailing slash issues
It connects seamlessly to other SEO tools including many in this review like Google Analytics, Google Search Console, Majestic, Moz, and Ahrefs.
The free version of the Spider Tool allows you to crawl up to 500 URLs for free which will be enough for most. There’s also paid version with an annual fee of $149 if you’re needing more.
Kissmetrics is another great SEO tool that takes reporting to a whole new level. The platform is a must-have for digital agencies looking to increase conversions and customer engagement and specializes in lead nurturing and truly understanding the customer’s journey.
For webmasters looking to home in what they’re doing best and better optimize what they’re missing out on. The analytical prowess of Kissmetrics is hard to replicate with other tools and the built-in tracking features help provide some of the best insights with customer sessions compared to other SEO reporting software tools.
Most who have used this tool will say it’s not easy to set up and has a steep learning curve. In the beginning, this has been a huge deterrent for some, but businesses who have been willing to put in the time have been able to create more engaging customer campaigns based on data-driven insights.
If you’re running a local business website, then you must have heard of Whitespark. If not, then it’s no wonder why your website isn’t getting the attention it deserves.
Whitespark is easily the #1 SEO service with a full suite of tools and fully managed services built to take your local rankings in Google to a whole new level. Their service was created to help local businesses get more customers from Google and according to the thousands including some of the biggest brands out there like Expedia, Marriott, IHG, Staples, and more, it really works.
They offer a wide range of services including:
Finding and building citations
Tracking local SEO rankings
Google My Business Management
Whitespark has numerous uses for those looking to step up their local SEO game, but their fully managed services are where they really stand out. This helps business owners concentrate on running their business while letting a reputable, experience and one of the most prominent local SEO services handle their online success.
Majestic is a great option if you’re looking to improve the amount and quality of backlinks. There’s no denying that backlinks have a huge impact on search engine rankings and their proprietary suite of software tools gives them an edge over other software tools when it comes to crawling and analyzing backlinks.
“The company has systematically built a number of tools to help sort, analyze, and transform that data into usable SEO metrics for businesses, along with publishing a number of its own custom “flow metrics” to gauge URL influence and trust.”
While not a full suite of SEO tools in one like others mentioned on this page, Majestic does have numerous resources intended to help with:
Submit URL’s to search engines for indexing
Site metrics including trust flow, citation flow, inbound links, anchor text, internal links, referring domains, referring IP’s, backlink history and breaks down backlinks by external, supplemental, and inbound
Bulk analyze backlinks up to 400 URLs at a time
OpenApps allows you to connect to numerous 3rd party applications
Group websites into campaigns
There are numerous pricing plans starting out at $49/month up to $399/month API plans intended for developers and agencies.
With YouTube being the 2nd largest search engine and owned by Google if you don’t have video marketing in your SEO plan you’re missing out on valuable customers.
Tubics takes all the guesswork out of video SEO. Thousands of marketers, agencies, and businesses alike capitalize on their ability to improve rankings in Google and on YouTube with some seeing a 25x improvement.
Tubics allows you to easily create branded videos, improve description and title, SEO optimization tips, track keywords, tag suggestions, and has an intuitive dashboard with real-time SEO and analytics reporting.
Its ease of use and setup make it popular for newbies with advanced reporting options perfect for agencies and professional marketers.
They have a range of monthly plans to choose from from $39 to custom plans for Enterprise clients.
When it comes to tools for SEO reporting, there are numerous free and paid software options out there to choose from. If you’re looking to improve your content marketing, social media marketing, or video marketing, any combination of the above should be included in any SEO strategy.
Whether you’re an agency, business owner, or freelancer, using the right tools will save you time, money and generate more prospects helping you grow your business online.